Our Story

We got our start amidst the infamous year that saw the onset of the Covid-19 pandemic.

It was during the uncertainty and chaos, that I found the courage to transform what I love most Into an act of care and love.

With twenty-four years of baking under my belt, I knew if there was one positive thing I could put into the world, it had to be the one thing that had never let me down: my banana bread.

Love, Sam

At Sweetness Central, our banana bread is hand-made with natural, wholesome ingredients and flavors.

We craft each loaf with the intention of bringing to you, a moment of magic.

Three years into our mission, we're still proudly hoarding bananas.

Our vision continues to revolve around sending our positive energy: for both people around us, and the planet we call home.

Why Banana Bread?

  • The Ultimate Comfort Food

    You know that craving you get for the perfect pick me up? We got you covered. Banana bread has been a staple for decades across multiple cultures. We're bringing this comfort food straight to you with all-natural ingredients expertly paired to balance all the nutty, sweet, luxurious notes that make banana bread so perfect. Betty Crocker who?!

  • Bananas Need Love Too

    Research reports that bananas are the #1 culprit for food waste across supermarkets. Join our mission to save these bananas from untimely deaths and transform them into delicious desserts that will have you wondering how they were getting tossed out in the first place. #Team Bananas!

  • Our Recipe Is Damn Good

    We got our start during the chaotic first half of the year that was the Covid-19 pandemic. With half of our family unemployed, we gathered around our dinner table one night snacking on our (not yet famous) banana bread.